Business Model Canvas
Map your entire business model on a single page. Fill in the 9 building blocks to visualize how your business creates, delivers, and captures value.
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Who are your key partners and suppliers?
What key activities does your value proposition require?
What value do you deliver to the customer?
What type of relationship does each segment expect?
For whom are you creating value?
What key resources does your value proposition require?
How do you reach your customer segments?
What are the most important costs?
For what value are your customers willing to pay?
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Key Partners
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Key Activities
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Key Resources
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Value Propositions
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Customer Relationships
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Channels
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Customer Segments
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Cost Structure
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Revenue Streams
What Is the Business Model Canvas?
The Business Model Canvas, created by Alexander Osterwalder, is a strategic management tool that lets you describe, design, challenge, and pivot your business model. It condenses the essential elements of a business into 9 interconnected building blocks on a single page.
The 9 Building Blocks
Key Partners — who helps you. Key Activities — what you do. Key Resources — what you need. Value Propositions — what you offer. Customer Relationships — how you interact. Channels — how you deliver. Customer Segments — who you serve. Cost Structure — what you spend. Revenue Streams — how you earn.
When to Use It
Use the Business Model Canvas when starting a new venture, evaluating an existing business, planning a pivot, or comparing different business models. It's used by startups and Fortune 500 companies alike to create a shared language around strategy.
Making Connections
The real power of the canvas is in how the blocks connect. Your Value Proposition should directly address your Customer Segments' needs. Your Key Activities and Resources should support your Value Proposition. Revenue Streams flow from value delivered, and Costs arise from activities and resources.
Pro Tip
Create multiple canvases for different scenarios or versions of your business model. Compare them side by side to identify which model has the strongest value proposition and most sustainable economics.
Need Help Building Your Business Model?
Our team helps entrepreneurs and businesses design, validate, and execute business models. From MVP to scale, we've got you covered.